Monday, June 29, 2009


A lot of internet marketers seem to believe that by portraying themselves as mega-successful and mega-rich entrepreneurs, they stand a greater chance of growing their team and making a success of their business. They are suffering from short-termism. For longevity, honesty is the best policy. The following are three ways to ensure you build a strong foundation for your business that leads to sustainable long term growth.


As a new internet marketer, it is tempting to present yourself as a Superstar or Overachiever. What I’m about to say may go against the grain of what you’ve been led to believe but using this tactic is not only risky but dishonest. It’s true that you are more likely to attract new members if they are impressed with your track record, but they will be very disappointed if they subsequently found out that you were lying. You may recruit a lot of members initially, based on your disinformation but it is highly likely that the level of attrition in your business will be high as you lose the trust and confidence of your team members.

The good news is that you can still market your business without using earnings as your unique selling proposition. You can instead, focus on the lifestyle your business helps you to achieve. Lifestyle is just as important as money, if not more. Is not one of the reasons why you want to be rich to have a better lifestyle? You could use how your business helps you to spend more time with your kids, helps you to pursue your hobbies, ensures you contribute better to your community and helps build your confidence as a person as examples.

You need to be yourself in your marketing activities and it will come across. Lie or be economical with the truth and you will be quickly found out.


A lot of internet marketers hide the true costs of their business opportunity to convince leads to become team members. Yet, they profess to be focused on serving the interests of their team members. This is not only a dishonest act but also a poor tactic. It is better in the long run to recruit only the people who you are equipped to be in the business for a relatively long period of time. This is how we make money as residual income.

If a prospect knows the true cost of the opportunity, he will have the option to join now, join later or not join at all. That is entirely up to them. An internet marketer should not be trying just to get them to join so their income may be boosted. That is unethical and is the reason why the leaders in the industry are working so hard to change the negative perception influenced by some undesirable practices.

What an internet marketer should be doing instead is advising prospects on the best way to build their businesses based on their budget. If they do not have enough for the opportunity, tell them so. They will respect you more and there is a good chance they will find more money to enrol as they gain your trust.


The best way to be a success in internet marketer is to be a leader. A leader serves the interests of his team and a successful one is one who has grown a team with relatively low level of attrition. This success leads to wealth.

The leader must lead by example, by following the marketing plan she is teaching. Obviously, all team members will be at different stages of their development. However, the marketing plans for each team member of a certain level should be consistent. You need to demonstrate as openly and honestly as you can how successful your marketing strategies are. When something doesn’t work for you, share it with your team. This could serve as great motivation for some as they would realise that you do not have to be perfect to be successful in internet marketing.

It is advisable to let your team know your modus operandi as early as possible. Successful leaders spend the majority of the time they allocate to team members, coaching and mentoring those who are showing the desire to succeed and taking action. This should be independent of results to some extent. This is because, even in the case where two internet marketers are taking the exact same actions, both businesses will grow at a different rate. If the system is working as it should, then success will come. Once your team knows how you operate, they will understand better that it is their efforts and not yours that will lead to their success.

Being a successful internet marketer does not require one to be economical with the truth. Any successful entrepreneur will only want to work with people who are likely to succeed and not those who do not know what they are letting themselves in for. By being you, being open and demonstrating good leadership, the chances of being successful is greatly enhanced because in internet marketing, honesty is the best policy.

Friday, June 26, 2009


The second of my ‘Spotlight on a Millionaire’ series focuses on Sir Richard Branson. Sir Richard has demonstrated that anyone could be a successful entrepreneur with the right attitude and mindset. OK, so he’s a billionaire now, but the same principles apply.

In 2008, Forbes Magazine named Sir Richard among the 250 richest people in the world. Born on July 18 1950, the young Branson suffered from dyslexia and consequently, struggled academically. However, he identified his key strengths at a very early age. That skill was his ability to relate to people effortlessly and genuinely.

Sir Richard came from a reputable family with both father and grandfather working in the judiciary. That did not deter him from starting his entrepreneurship selling records out of the trunk of his car.

With hard work and a good team around him, he soon graduated to owning a record store in Oxford Street, London. He also co-owned the record label, Virgin Records which he sold in 1992 to grow his Virgin Airline business. Subsequently, he has entered the railway industry and continues to grow his airline business. For example, recently, the entrepreneur merged with SN Brussels Airline and has also formed a brand new national airline in Nigeria, Virgin Nigeria.

In 1992, Sir Richard demonstrated his people touch by splitting an out of court settlement of over £500k paid by British Airways for alleged libel, among his employees.

He received his knighthood in 1999 for his services to entrepreneurship. A man who never rests on his laurels, he has been involved in several world record attempts, including crossing the Atlantic and Pacific oceans by sea and air and circumnavigating the globe.

Recently, he has worked with Nelson Mandela and musician Peter Gabriel to appoint prominent global leaders to form a group known as The Elders, tasked with finding solutions to some of the world’s long standing conflicts.

Several lessons can be learnt from the achievements of Sir Richard Branson. Firstly, his lack of academic achievement shows that we all have weaknesses, even the most successful entrepreneurs. However, we can overcome these weaknesses by focusing on our key strengths. His was relating to people in a positive way, demonstrated by his tremendous generosity towards his employees mentioned above. Secondly, the best entrepreneurs are those who demonstrate leadership – the better your leadership, the more likely you are to achieve results. Thirdly, a successful entrepreneur does not sit back and admire his achievements but instead is always looking for new challenges.

Watch out for the next ‘Spotlight on a Millionaire’.

RIP Michael Jackson

I am at a loss as to what to say regarding Michael Jackson's shock passing. I grew up loving his songs and never mastering the moonwalk. He had his problems along the way. However, it is clear Michael had achieved his purpose in life, touching so many lives with his music, love and vulnerability.

You will be sadly missed but it's clear you achieved your life goal of being the biggest entertainer of your time. May God grant you eternal rest.

Thursday, June 25, 2009


Festus Sowah has become one of the latest Internet marketers to join CarbonCopyPRO. He expressed delight at joining the Internet marketing company. “I am absolutely thrilled to be joining an Internet marketing team that puts the success of its members at the heart of its vision”.

CarbonCopyPRO is revolutionizing the Internet marketing industry. With its turnkey business-in-a-box, co-founders Jay Kubassek and Aaron Parkinson are committed to creating 100 millionaires by 2012. They have moved away from the traditional MLM model like growing a business from a warm market and are providing their members with pre-designed websites, auto-responders, qualifying filters and a high quality call centre. These actions have dramatically increased the general success rate, with people from all backgrounds and experience levels getting results which they never thought possible.

Festus Sowah is quoted as saying, “in all my time in the Internet marketing industry, I have never seen a simpler way to make money online than with CarbonCopyPRO. They are here for the long haul as they constantly improve their marketing system to stay ahead of the competition”.

CarbonCopyPRO is based in New York. For further information visit: Victory Centre Opportunity


This is the first of the ‘Spotlight on a Millionaire’ series where I will be showcasing the secrets to a millionaire’s success in different spheres around the world to prove my theory that anybody could be a successful entrepreneur with the right attributes and mindset.

The focus in this piece is on New York rapper 50 Cent, real name Curtis Jackson. By sharing his path to success, I will highlight the transferable attributes and mindset he demonstrated on the road to success that can be applied to internet marketing

Curtis Jackson was born on July 6 1975 and grew up without knowing his dad. His mum Sabrina, who gave birth to him as a 15 year old, was a drug dealer and was murdered when young Curtis was only 8 years old. Consequently, he was raised by his grandparents in a crowded house of uncles and aunts.

Young Curtis was constantly in trouble with the police for dealing drugs, culminating in a six months stint in a boot camp which helped him avoid serving 3 – 9 years in prison. He was also a keen boxer in his early teens and attributes his competitive nature in rap and life in general to the conditioning he got in boxing. He competed in the Junior Olympics in the mid 1980s. Here, you can see a young man demonstrating competitiveness and courage. Competitiveness in the context of internet marketing include continually looking for ways to enhance self development, learning new techniques to have better results from marketing and setting goals at periodic intervals.

He borrowed the stage name 50 Cent from Kelvin Martin who made a name for himself robbing gangsters. Curtis Jackson has explained that his stage name was a metaphor for change. The rapper commented in Stuff Magazine in 2005 that he chose the name because “I’m the same kind of person 50 Cent was. I provide for myself by any means”. This clearly shows a mindset of someone who is willing to do whatever it takes to succeed. In the context of internet marketing, doing whatever it takes to succeed could include listening to training calls, increasing your marketing budget, following the system and learning from successful entrepreneurs in your business.

His first break came when he was introduced to Jam Master Jay of Run DMC in 1996. The legendary DJ and producer taught him how to organise, structure and record his songs. Although they didn’t release an album together, 50 Cent credits Jam Master Jay as an important early influence in his career. Following 50 Cent’s lead, a budding entrepreneur must ensure he aligns himself with a successful entrepreneur as early as possible. He should try as much as possible to get a mentor, if not his sponsor but someone in his upline or he can get one through networking. It is also important to note that 50 Cent had moved away from his drug dealing colleagues by this time which implies that the new entrepreneur must as much as possible distance himself from people that bring little or no benefit to his business.

Three years later, 50 Cent was signed to Columbia Records by successful producers, Trackmasters. He completed the album, Power of the Dollar in 2000 although it was never officially released. By now, 50 Cent was gaining street acclaim, especially as a result of the single ‘How to Rob’, where the Southside Queens rapper talked about how and why he would rob the top artists of the time. With effort, dedication and hardwork comes success. 50 Cent had not achieved his main goal at this time of making the mainstream, but the little success he was having must have served as motivation for him to keep on going. As an entrepreneur, always have a main goal but also have interim goals or milestones that signpost you to achieving the main goal.

Just as he was about to make a breakthrough, on May 24 2000, 50 Cent was shot 9 times in front of his grandmother’s house. He mysteriously survived and began to convince himself he had a purpose in life which was as yet unfulfilled. Even though he was dropped by Columbia Records in the wake of the shooting 50 Cent did not give up and continued to make underground hits backed by the newly formed G-Unit comprising of fellow New Yorkers, Tony Yayo and Lloyd Banks. The example we must learn here is that even in the face of considerable setback, we must not give up but continue to have faith in our ability to turn things around. We must persevere and be consistent and the break or success will come.

50 Cent’s big break finally arrived in 2002, when rap megastar, Eminem heard one of his mixtapes (underground album). Eminem was so impressed that he introduced the rapper to NWA legend Dr Dre by now a top producer. 50 Cent was subsequently signed to a $1m record deal. 50 Cent could have given up not knowing how close success was after he was shot. Incidentally, he was shot because some highly feared gangsters did not want him to succeed in the rap game as that would affect the sales of their artist’s records. 50 Cent ignored the threats and persisted. By being persistent and consistent, an entrepreneur’s break will come. We must learn to overcome our fear of failure and be courageous in pursuing our dreams.

In early 2003, the album which was to change his life forever, ‘Get Rich or Die Tryin’ was released. The lead single from the album ‘In da Club’ broke all sorts of records, firmly establishing 50 Cent in the commercial mainstream. The album sold nearly 1 million copies in its first week alone, debuting at number 1 on the Billboard chart.

50 Cent has followed up the phenomenal success of ‘Get Rich or Die Tryin’ by releasing two more platinum albums, the Massacre and Curtis and has also released albums with G-Unit and countless mixtapes. He is planning to release a new album in 2009, ‘Before I Self Destruct’. Clearly, 50 Cent is not a man to rest on his laurels. All successful entrepreneurs share this trait of also striving for more. They are never content with present successful and are always pushing themselves to new boundaries.

50 Cent frequently records mixtapes which he allows his fans to download for free over the internet. He is demonstrating a mindset which is crucial to the success of an internet marketer. By using his mixtapes as promotion, 50 Cent is basically offering something of value to his customers to gain customer loyalty. By doing this on a consistent basis, selling his products become easier. Entrepreneurs must firstly focus on providing value to their customers before trying to sell their products.

Mr Jackson’s success is not confined to the music business alone. He has other business projects. In 2007, Coca Cola purchased Glaceau, in which 50 Cent had a stake, netting him around $100m after tax, according to Forbes Magazine. He has also been involved in film projects like ‘Righteous Kill’ with Robert DeNiro and Al Pacino and ‘Get Rich or Die Tryin’, a film based on his life. A successful entrepreneur will always look to get out of her comfort zone as the motivation of stretching her boundaries to become the best she can drives her on.

50 Cent will undoubtedly continue to be a success. By approaching his music as a business instead of a hobby, the rapper is living the life of his dreams. His mindset and attributes are transferable and will almost guarantee his success in his projects outside of music. His belief and faith in his ability will help him to exercise patience when the going gets tough, his competitiveness will ensure he does whatever is required to succeed in whatever his set his mind to and his courage means failure is not an option.

50 Cent has qualities every entrepreneur needs to be successful and to achieve the life of their dreams and he certain is an example that supports my theory that with the right attributes and mindset anyone can be successful.

Wednesday, June 24, 2009


How many times have you given up on an idea which you believed in because someone told you it would not work? How many times have you been scoffed at when you put a point across which no one else had thought of before? Are you someone who is internally referenced (derives confidence and satisfaction from your own judgment) or externally referenced (confidence and satisfaction is gained from the feedback of others)? Do you let your secret be your secret? If you haven’t heard of the 80/20 rule before, it’s time I shared it with you.

The 80/20 rule also known as Pareto’s Principle insinuates that 20% of people achieve 80% of what they set out to do while 80% only achieve 20%. This rule sheds light on why a lot of our ideas on intentions never seem to make it beyond inception stage, as soon as we share it with others. There is a higher probability that you would run your idea past someone who achieves very little in life and have therefore developed a negative attitude towards getting out of their comfort zones and taking risks.

It is therefore, important we keep our ideas to ourselves or seek out people who could help us develop our ideas further or at least encourage us to pursue it instead of giving up without trying. This is a common experience of a budding Internet marketing entrepreneur who gets so much negative feedback from people who have little or no experience in Internet marketing that they quit at the first sign of the going getting tough.

I had a funny experience while working for a financial institution in the UK during my corporate days. In one of our management training sessions, the Personnel manager who was facilitating a session on innovation commented to a colleague that all the ideas she came up with were either tried and tested or seemed far fetched. My colleague classically replied “You would not know innovation if it bit you in the leg. You’d probably call it far-fetched”.

Due to my knowledge of the 80/20 rule, it would take someone of the calibre of Donald Trump or 50 Cent to knock my idea for it to have any effect.

As individuals, we are ultimately responsible for ourselves. Therefore, we need to give ourselves highest regard in evaluating our ideas, more than anyone else. It is better to try something and fail than not try at all, especially if someone convinced you it wasn’t a good idea. Especially as there is a significant chance that the person belongs to the 80% of underachievers. You wouldn’t want someone else’s take on life and their experiences to be the main determinant of how you live your life.

Therefore, if I was given one shot at advising anyone I know, it would be to keep your ideas to yourself and only share them with those who have a track record of achievement. So, if you do not succeed, you’d know it’s not because you gave up on your stool.

Tuesday, June 23, 2009


Faith is crucial to the success of an Internet marketing entrepreneur. It is what keeps us going when the going gets tough and we are on the verge of quitting. We need to understand what faith is so we can know how to develop it.

We have exercised faith from the day we were born. Faith is not confined to belief in God or success in internet marketing. We demonstrate it in our every day lives – belief that we will sit on a chair and it would not give way; jump on our fathers’ arms as kids without being dropped; or taking that anaesthetic from the nurse with confidence. Therefore, it is important that we view faith not as believing in the impossible but as believing in something or someone because we have seen others do the same with desirable results.

We need faith to be successful in our internet marketing business. As new entrepreneurs, the road to success may be paved with challenges. However, the worst thing a budding entrepreneur can do is quit at the first hurdle in order to try something else; chances are he will fail again because of the missing ingredient – faith. What a new entrepreneur must focus on is to succeed no matter what it takes.

Faith, in the context of being an entrepreneur is believing you can achieve anything you set your mind on. That believe must be fuelled by examples of others who have succeeded in your industry or company. To increase you must continue to connect with these successful entrepreneurs, get to know them personally and learn the secrets of their successes. You must bear in mind that most of these entrepreneurs had to overcome the hurdles you are facing now and they overcame them. They are not extraterrestrial beings – they are human. If they can do it, so can you. Just have faith.

The development of faith by the new internet entrepreneur could make the difference between success and failure in your business. Any internet business faces considerable challenges but these challenges can be overcome through determination and by learning from others.

Monday, June 22, 2009


So you want to start your online business from home but are too scared to take decisive action due to fear of failure? You have heard too many horror stories of how people's dreams are dashed by lofty promises that never materializes. You are not alone. I and countless others have had to face this fear. But you know what? I'd rather try and fail than not try at all. Some people, including me conquer the fear of failure in starting an online business. Let me share a story with you.

My daughter was delighted one fine summer morning. I was walking her to school instead of using the car which I would normally do. She was pleased because she expected to receive a 'star' from her teacher as reward for being a good girl and exercising.

As she skipped ahead of me in delight, I had other things on my mind. As we passed our driveway, she asked "Daddy, what's that yellow thing on your car wheel?" That 'yellow thing' was the real reason I was walking her to school this fine morning. "It's called a wheel clamp", I sheepishly answered. You know what kids are like...six questions later, she understood that people who do not pay their parking tickets on time sometimes end up with these yellow horrible things on their car wheels.

As sweet as she was, the look she gave me and what she said next changed my life forever. It was the look someone gives you when they feel sorry for you. She seemed to finally understand why she did not always have MacDonald's or ice-cream when she occasionally asked. "Oh, they did the same thing to Melissa's dad", she told me. "Don't worry Daddy, you can take some money from my piggy bank".
Those two sentences broke my heart. I knew Melissa's dad. He is a fine gentleman, always polite. He was going through the same thing as I was. Good corporate jobs, managerial positions for both of us but still struggling to make ends meet. Daddy was so broke that his little daughter feels sorry for him.

I promised myself that day that it would be the last time I felt the way I did, like a mustard seed, because of a lack of money. I had lofty dreams like helping the underprivileged in Africa and taking my kids to Disney World but couldn't pay a parking ticket. I needed to realize my dreams by waking up! I promised myself that as long as I had breath, I was going to secure the financial future of my kids so that they are never in a position where they couldn't afford a parking ticket. I also promised myself that I would help as many people as possible to enjoy financial freedom. I got this inspiration from the plight of Melissa's dad. Sometimes the people who need help the most are those we think do not. I place myself and Melissa's dad in that category. On the surface, we appeared successful but in reality, we were staring at the abyss of personal failure.

People like Donald Trump have stressed the best way to achieve financial freedom is to be your own boss or to get extremely lucky. I decided to choose the former route and start an online business. It has been a challenge but I have enjoyed it immensely. The results, the challenges, the frustrations and the delight have been truly empowering. Several months down the line, I have fired my boss and I am now working my business full-time. I am truly on my way to achieving financial freedom for my family and helping others do the same.

Do not for one moment be fooled into thinking it has been smooth sailing. My friends and even my wife thought I had lost my mind when I decided to quit the corporate world. They had heard too many stories of how people fail in these types of businesses online. Initially, I had similar reservations but thankfully, another fear emerged which totally surpassed the fear of failure. That was the fear of inaction. Now, I dread not doing whatever it takes to ensure my life's mission is complete. If I didn't do what it takes to achieve my goals, I strongly believe I would end up a bitter and twisted man. I couldn't remain plodding in the corporate world, being afraid to open the bills, not having enough money to take my family for a meal and continually feeling like a failure. The way I conquered my fear of failure in my online business was to accept that I was a failure already and that I was not going to settle for my present circumstances.

I would like to walk my children to school out of choice and not because a 'yellow thing' was stuck to my car wheel. I will take the necessary steps to ensure this happens.

I hope my story will help inspire you to take option. Please bear in mind that an online business is not a get rich quick scheme. No matter which system is being offered to you, you need to realize that success or failure depends on you. Do not let failure be an option. Refuse to be intimidated by the fear of failure. Instead, channel that fear into action. Be persistent and consistent and your dreams will come true. The people that succeed in online businesses are those who treat their business as a business and not as a hobby. Go for that dream but taking action daily towards achieving your business goals.

Wednesday, June 17, 2009


Apparently, there are two types of people in this world. Those who take life too seriously and those who are happy go lucky. It is reassuring to note that both types of people can be successful in the network marketing industry and both are as liable to fail, although they would beg to differ.

For the serious types - let's call them Pragmatists, life has got to be planned and organized day in, day out. They are terrified of taking undue risks and derive great pleasure from knowing everything is in order. They are generally regarded as seeing the glass half empty. This ability to plan and organizing is vital in growing a network marketing business.

The happy-go-lucky types or Sunshiners as they are sometimes called see life as an adventure and get a buzz of trying new things even if making mistakes could be costly. They are considered as the positive types, seeing the glass half full. They are happiest trying new things and having the adrenalin rush of uncertainty. This is very important, especially in times when the business results are frustrating. The Sunshiners would relish the challenge of turning her fortunes around.

The one set despises the choices and lifestyle of the other. However, each group has serious but totally misguided misconceptions about the other. For the Sunshiners, they see the Pragmatists as boring and unhappy control freaks. The Pragmatists regard Sunshiners as reckless and irresponsible.

Although these observations might seem true to the lazy mind, on deep reflection, they are absolutely ridiculous, if looked at in isolation. This is because every human being can be happy, a control freak, reckless and irresponsible. It is the situation or context that brings forth these behaviors.

For instance, a Sunshiner can be boring especially in areas where they have no interest. They would demonstrate drive and energy when they are engaged in an activity. They would be so engrossed in what interests them that they would sometimes ignore the needs of others. That kind of sounds like being boring to me. It can also mean bad leadership when put in the context of the network marketing industry. Leadership in the industry is about addressing the needs of your downline in terms of coaching, mentoring and support. They could be control freaks too. They always want to be in an environment that is fun, vibrant and challenging....and they would do anything it takes to ensure that happens. They guard their independence zealously in the way a control freak does.

A Pragmatist can be reckless in their haste to judge Sunshiners. The latter group really makes them uncomfortable when it comes to serious issues. They do like their energy and seemingly boundless enthusiasm sometimes but quickly get tired of it. They are very quick to scoff at the grand plans of Sunshiners, which insinuates recklessness. The perception of this group being more responsible than the Sunshiners can also be questioned. Take a situation whereby they have made their plans and tried to stick to it judiciously. The Sunshiner, who happens to be the Pragmatist's partner, feels stifled by these plans. All things being equal, you can bet your bottom and seriously devalued dollar that if a minor tweak is made to that plan and something goes wrong, the Sunshiner would be blamed for it. If that's not shirking responsibility, I don't know what is. In the network marketing industry, partners usually join forces to run their business. It is highly likely that the Pragmatist would try to take credit for when things go right and blame the Sunshiners when any risky marketing plan goes wrong. Rather than focusing on influencing change, they resort to the blame game which really annoys the Sunshiner.

It all goes to show that in haste to pigeon-hole ourselves as either Sunshiners or Pragmatists, we fail to realize that we, as humans are more complex and less black and white than we realize. I am convinced that every human being demonstrates the same kinds of behavior. The only difference is that we react differently according to the situation.

Therefore, I live you with two bits of advice rolled into one. Live your life! Live and let live!


I have been thinking about this for a long time. Is a good leader born or made? Some people say leaders are born. That may be true in the case of a monarchy for example. I am absolutely convinced that anyone can become a good leader, as long as they have a mindset to become one. What is that mindset?

A good leader is one who is committed to serving rather than being served. This means the leader must focus on meeting the needs of the people being led. In network marketing, this involves providing a significant proportion of your time, coaching, mentoring and supporting members of your team. This is the surest way to grow your business and reduce attrition.

Too often, people think of great leaders as people who have vision and go on to achieve it to a certain extent, like Adolf Hitler. I do not consider this great leadership as it is unsustainable. People eventually feel manipulated and this could affect morale and sometimes even lead to rebellion. Therefore, a good leader is also one who identifies the needs of the people he or she leads and tailors his vision to meet these needs. In network marketing, for example, a leader could set a vision of creating a certain number of millionaires from among his team within a certain period.

A good leader must be adaptable to situations and recognise that a one-size-fits all approach is not the right approach. The leader must adapt his leadership to fit the occasion, the individual or the circumstances. She must demonstrate a high level of integrity – this is very important as people are likely to follow those whom they respect and trust.

We all demonstrate traits of both good and bad leadership. We can choose to deliver more consistent good leadership through personal development and self evaluation. Most importantly, by listening to and meeting the needs of our team members, success is almost guaranteed.