Web 2.0 is a recent World Wide Web buzz term that refers to the next or second generation web. There has been growing debate on whether Web 2.0 relates to new Internet technology or whether it is to do with changing behaviour patterns of Internet users. The argument seems to be settling on the latter insinuating that Internet users with little or no technical expertise can create their websites, publish their materials and interact in other ways including the uploading of videos and the sharing of photos and other information among other things.
Increasingly, being a successful leader in online marketing means understanding and mastering Web 2.0 and effectively implementing relevant strategies to gain and maintain competitive advantage. Consequently, the marketing environment has changed over the Internet as savvy entrepreneurs look to online lead generation in favour of traditional multi-level marketing methods of cold calling and utilizing warm markets.
The use of social networking is on the increase with leaders utilising Facebook, MySpace and Twitter to name a few to build their online presence with a view of marketing through these media. Apparently, Facebook has similar traffic to Google presently, so comes as no surprise that entrepreneurs are exploiting the opportunities presented as a result. Social networking is no longer the confines of teenagers willing to massage their egos publishing their status updates or current activities.
The use of videos to promote products is also on the increase with YouTube a particular favourite at the moment. Internet marketers focus on the lifestyle benefits on these videos, aiming to entice prospects to join their programs on the back of their successes. The videos range from a successful leader lounging on the beach somewhere to spending time at home with the family while most people are at work, while his automated system is making money for him in the background.
Web 2.0 leaders who love to write focus on article marketing and blogs, where they post on various topics, directly or indirectly related to their opportunity. The aim here is to develop a loyal following over a period of time that may become customers or recommend their products or services to others when trust has been established. Various sites publish these articles for free including Amazines, EzineArticles and GoArticles. The two most popular blog sites are Blogger and Wordpress.
The key to their success is not just confined to Web 2.0 leaders implementing these lead generation strategies for their own benefit. They teach their team members to do the same thereby leveraging their efforts. As they and their team members attract prospects to their business the potential upfront and residual income increases. More importantly, these leads are targeted which implies that conversion rate to actual customers or team members is most likely to be higher than traditional MLM methods of cold calling and warm market, as these people may not have the remotest interest in the business opportunity.
Web 2.0 leaders currently have competitive advantage in terms of lead generation over the traditional MLM leaders as their strategy is based on effective targeting. By utilising social networking, video marketing, article marketing and blogging, and teaching their downline to do the same, they are giving their businesses every change to grow and meet their objectives.
Showing posts with label faith in internet marketing. Show all posts
Showing posts with label faith in internet marketing. Show all posts
Wednesday, September 9, 2009
Sunday, July 5, 2009
UNDERSTANDING THE POWER OF KEYWORDS IN ONLINE MARKETING
Understanding the value of keywords in online marketing and taking the relevant actions is the key to making significant profits in the industry. Understanding the power of keywords means picking the right keywords, leveraging them effectively and continuously reviewing their conversion rates.
Google is not an automatic money making machine on its own. The power of Google is in the keywords, not on Google itself. The reason that keywords are so important is simple. Keywords represent a custom built service for the Internet searcher. They ask the search engine for information on specific words and the information is returned to them. Hence the reason why the premium is attached to keywords.
The success of the online marketer is therefore linked to how well she leverages her keywords. She needs to plan them very carefully and do a lot of research. Picking effective keywords takes skill and patience. Acquiring the skill helps the online marketer remain calm under pressure.
To pick the right keywords, the online marketer must constantly watch for traffic and searches for the relevant words. If she is pursuing a cost per click advertising strategy, she must also ensure she is not paying over the odds to the point where the keywords are not delivering sufficient value to her business. To gain an indication of the value of the keywords, seek competitor information on what they are spending on the keywords.
It is also very important to note that loyalty to keywords based on an online marketer’s hunch is suicidal to her business. Over 90% of keywords lose money in cost per click advertising; therefore it is very important that the online marketer has management information on conversion rates for her keywords. She should quickly identify the ones that her making her money and ditch the rest as quickly as possible. This should be an ongoing review process as keywords do run their course. The online marketer should aim to spend the bulk of her advertising budget on around the best 5% of her keywords. This is how she can consistently make money.
Keywords and not Google is the key to making money in an online marketing business. Understanding the power of keyword leverage, being consistent and unsentimental in the use of keywords and picking the right ones are the keys to success in the industry.
Google is not an automatic money making machine on its own. The power of Google is in the keywords, not on Google itself. The reason that keywords are so important is simple. Keywords represent a custom built service for the Internet searcher. They ask the search engine for information on specific words and the information is returned to them. Hence the reason why the premium is attached to keywords.
The success of the online marketer is therefore linked to how well she leverages her keywords. She needs to plan them very carefully and do a lot of research. Picking effective keywords takes skill and patience. Acquiring the skill helps the online marketer remain calm under pressure.
To pick the right keywords, the online marketer must constantly watch for traffic and searches for the relevant words. If she is pursuing a cost per click advertising strategy, she must also ensure she is not paying over the odds to the point where the keywords are not delivering sufficient value to her business. To gain an indication of the value of the keywords, seek competitor information on what they are spending on the keywords.
It is also very important to note that loyalty to keywords based on an online marketer’s hunch is suicidal to her business. Over 90% of keywords lose money in cost per click advertising; therefore it is very important that the online marketer has management information on conversion rates for her keywords. She should quickly identify the ones that her making her money and ditch the rest as quickly as possible. This should be an ongoing review process as keywords do run their course. The online marketer should aim to spend the bulk of her advertising budget on around the best 5% of her keywords. This is how she can consistently make money.
Keywords and not Google is the key to making money in an online marketing business. Understanding the power of keyword leverage, being consistent and unsentimental in the use of keywords and picking the right ones are the keys to success in the industry.
Monday, June 29, 2009
HONESTY IS THE BEST POLICY IN INTERNET MARKETING
A lot of internet marketers seem to believe that by portraying themselves as mega-successful and mega-rich entrepreneurs, they stand a greater chance of growing their team and making a success of their business. They are suffering from short-termism. For longevity, honesty is the best policy. The following are three ways to ensure you build a strong foundation for your business that leads to sustainable long term growth.
BE YOURSELF
As a new internet marketer, it is tempting to present yourself as a Superstar or Overachiever. What I’m about to say may go against the grain of what you’ve been led to believe but using this tactic is not only risky but dishonest. It’s true that you are more likely to attract new members if they are impressed with your track record, but they will be very disappointed if they subsequently found out that you were lying. You may recruit a lot of members initially, based on your disinformation but it is highly likely that the level of attrition in your business will be high as you lose the trust and confidence of your team members.
The good news is that you can still market your business without using earnings as your unique selling proposition. You can instead, focus on the lifestyle your business helps you to achieve. Lifestyle is just as important as money, if not more. Is not one of the reasons why you want to be rich to have a better lifestyle? You could use how your business helps you to spend more time with your kids, helps you to pursue your hobbies, ensures you contribute better to your community and helps build your confidence as a person as examples.
You need to be yourself in your marketing activities and it will come across. Lie or be economical with the truth and you will be quickly found out.
BE OPEN ABOUT YOUR BUSINESS OPPORTUNITY
A lot of internet marketers hide the true costs of their business opportunity to convince leads to become team members. Yet, they profess to be focused on serving the interests of their team members. This is not only a dishonest act but also a poor tactic. It is better in the long run to recruit only the people who you are equipped to be in the business for a relatively long period of time. This is how we make money as residual income.
If a prospect knows the true cost of the opportunity, he will have the option to join now, join later or not join at all. That is entirely up to them. An internet marketer should not be trying just to get them to join so their income may be boosted. That is unethical and is the reason why the leaders in the industry are working so hard to change the negative perception influenced by some undesirable practices.
What an internet marketer should be doing instead is advising prospects on the best way to build their businesses based on their budget. If they do not have enough for the opportunity, tell them so. They will respect you more and there is a good chance they will find more money to enrol as they gain your trust.
BE A LEADER
The best way to be a success in internet marketer is to be a leader. A leader serves the interests of his team and a successful one is one who has grown a team with relatively low level of attrition. This success leads to wealth.
The leader must lead by example, by following the marketing plan she is teaching. Obviously, all team members will be at different stages of their development. However, the marketing plans for each team member of a certain level should be consistent. You need to demonstrate as openly and honestly as you can how successful your marketing strategies are. When something doesn’t work for you, share it with your team. This could serve as great motivation for some as they would realise that you do not have to be perfect to be successful in internet marketing.
It is advisable to let your team know your modus operandi as early as possible. Successful leaders spend the majority of the time they allocate to team members, coaching and mentoring those who are showing the desire to succeed and taking action. This should be independent of results to some extent. This is because, even in the case where two internet marketers are taking the exact same actions, both businesses will grow at a different rate. If the system is working as it should, then success will come. Once your team knows how you operate, they will understand better that it is their efforts and not yours that will lead to their success.
Being a successful internet marketer does not require one to be economical with the truth. Any successful entrepreneur will only want to work with people who are likely to succeed and not those who do not know what they are letting themselves in for. By being you, being open and demonstrating good leadership, the chances of being successful is greatly enhanced because in internet marketing, honesty is the best policy.
BE YOURSELF
As a new internet marketer, it is tempting to present yourself as a Superstar or Overachiever. What I’m about to say may go against the grain of what you’ve been led to believe but using this tactic is not only risky but dishonest. It’s true that you are more likely to attract new members if they are impressed with your track record, but they will be very disappointed if they subsequently found out that you were lying. You may recruit a lot of members initially, based on your disinformation but it is highly likely that the level of attrition in your business will be high as you lose the trust and confidence of your team members.
The good news is that you can still market your business without using earnings as your unique selling proposition. You can instead, focus on the lifestyle your business helps you to achieve. Lifestyle is just as important as money, if not more. Is not one of the reasons why you want to be rich to have a better lifestyle? You could use how your business helps you to spend more time with your kids, helps you to pursue your hobbies, ensures you contribute better to your community and helps build your confidence as a person as examples.
You need to be yourself in your marketing activities and it will come across. Lie or be economical with the truth and you will be quickly found out.
BE OPEN ABOUT YOUR BUSINESS OPPORTUNITY
A lot of internet marketers hide the true costs of their business opportunity to convince leads to become team members. Yet, they profess to be focused on serving the interests of their team members. This is not only a dishonest act but also a poor tactic. It is better in the long run to recruit only the people who you are equipped to be in the business for a relatively long period of time. This is how we make money as residual income.
If a prospect knows the true cost of the opportunity, he will have the option to join now, join later or not join at all. That is entirely up to them. An internet marketer should not be trying just to get them to join so their income may be boosted. That is unethical and is the reason why the leaders in the industry are working so hard to change the negative perception influenced by some undesirable practices.
What an internet marketer should be doing instead is advising prospects on the best way to build their businesses based on their budget. If they do not have enough for the opportunity, tell them so. They will respect you more and there is a good chance they will find more money to enrol as they gain your trust.
BE A LEADER
The best way to be a success in internet marketer is to be a leader. A leader serves the interests of his team and a successful one is one who has grown a team with relatively low level of attrition. This success leads to wealth.
The leader must lead by example, by following the marketing plan she is teaching. Obviously, all team members will be at different stages of their development. However, the marketing plans for each team member of a certain level should be consistent. You need to demonstrate as openly and honestly as you can how successful your marketing strategies are. When something doesn’t work for you, share it with your team. This could serve as great motivation for some as they would realise that you do not have to be perfect to be successful in internet marketing.
It is advisable to let your team know your modus operandi as early as possible. Successful leaders spend the majority of the time they allocate to team members, coaching and mentoring those who are showing the desire to succeed and taking action. This should be independent of results to some extent. This is because, even in the case where two internet marketers are taking the exact same actions, both businesses will grow at a different rate. If the system is working as it should, then success will come. Once your team knows how you operate, they will understand better that it is their efforts and not yours that will lead to their success.
Being a successful internet marketer does not require one to be economical with the truth. Any successful entrepreneur will only want to work with people who are likely to succeed and not those who do not know what they are letting themselves in for. By being you, being open and demonstrating good leadership, the chances of being successful is greatly enhanced because in internet marketing, honesty is the best policy.
Tuesday, June 23, 2009
HAVE FAITH IN INTERNET MARKETING
Faith is crucial to the success of an Internet marketing entrepreneur. It is what keeps us going when the going gets tough and we are on the verge of quitting. We need to understand what faith is so we can know how to develop it.
We have exercised faith from the day we were born. Faith is not confined to belief in God or success in internet marketing. We demonstrate it in our every day lives – belief that we will sit on a chair and it would not give way; jump on our fathers’ arms as kids without being dropped; or taking that anaesthetic from the nurse with confidence. Therefore, it is important that we view faith not as believing in the impossible but as believing in something or someone because we have seen others do the same with desirable results.
We need faith to be successful in our internet marketing business. As new entrepreneurs, the road to success may be paved with challenges. However, the worst thing a budding entrepreneur can do is quit at the first hurdle in order to try something else; chances are he will fail again because of the missing ingredient – faith. What a new entrepreneur must focus on is to succeed no matter what it takes.
Faith, in the context of being an entrepreneur is believing you can achieve anything you set your mind on. That believe must be fuelled by examples of others who have succeeded in your industry or company. To increase you must continue to connect with these successful entrepreneurs, get to know them personally and learn the secrets of their successes. You must bear in mind that most of these entrepreneurs had to overcome the hurdles you are facing now and they overcame them. They are not extraterrestrial beings – they are human. If they can do it, so can you. Just have faith.
The development of faith by the new internet entrepreneur could make the difference between success and failure in your business. Any internet business faces considerable challenges but these challenges can be overcome through determination and by learning from others.
We have exercised faith from the day we were born. Faith is not confined to belief in God or success in internet marketing. We demonstrate it in our every day lives – belief that we will sit on a chair and it would not give way; jump on our fathers’ arms as kids without being dropped; or taking that anaesthetic from the nurse with confidence. Therefore, it is important that we view faith not as believing in the impossible but as believing in something or someone because we have seen others do the same with desirable results.
We need faith to be successful in our internet marketing business. As new entrepreneurs, the road to success may be paved with challenges. However, the worst thing a budding entrepreneur can do is quit at the first hurdle in order to try something else; chances are he will fail again because of the missing ingredient – faith. What a new entrepreneur must focus on is to succeed no matter what it takes.
Faith, in the context of being an entrepreneur is believing you can achieve anything you set your mind on. That believe must be fuelled by examples of others who have succeeded in your industry or company. To increase you must continue to connect with these successful entrepreneurs, get to know them personally and learn the secrets of their successes. You must bear in mind that most of these entrepreneurs had to overcome the hurdles you are facing now and they overcame them. They are not extraterrestrial beings – they are human. If they can do it, so can you. Just have faith.
The development of faith by the new internet entrepreneur could make the difference between success and failure in your business. Any internet business faces considerable challenges but these challenges can be overcome through determination and by learning from others.
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