So you have started your career in network marketing or intend to but are not sure you have what it takes to succeed because of the prospect of personal selling involved? The good news is you can definitely succeed; however, the challenge is you need to look for the right business opportunity and to change your mindset. The way forward in network marketing is slowly evolving from the traditional MLM model. Here are a few ways of succeeding in your business without personal selling.
Find a company that does not preach the need for a warm market
Traditional MLM companies that ask you to write an exhaustive list of your friends, relatives and work colleagues and try to recruit them into your business should be avoided, especially if you are concerned this may lead to strained relationships and a great deal of embarrassment.
New network marketing companies are springing up which abhor this practice and instead teach you how to generate leads with little or no cost. Some of these systems do all the sales work for you. For example, for a small monthly fee, one company uses call centre operators who call applicants on your behalf to answer any questions they may have about the business. These companies base their unique selling point on the time freed up for members to focus on marketing their business rather than trying to sell the opportunity.
Find a system designed to make leads come to you
New network marketing companies moving away from traditional MLM design their entire system around reducing or eliminating the need to call leads. With effective auto-responder strategy, leads are prompted at pre-determined intervals about the opportunity using effectively designed email messages. In a nutshell, you will not fail in this type of opportunity solely by not calling your leads.
The only people this type of system requires you to call are those who have already joined your team to mentor and coach them. This is the key to their strategy, i.e. retaining existing team members is more profitable than recruiting new ones.
Learn the art of providing a service or opportunity instead of trying to close a sale
Ok, you are with a traditional MLM or ‘new Age’ network marketing company or are planning on joining one? In recruiting new team members you need to learn the art of providing a service or opportunity instead of trying to close a sale. This is very important because when you joined a network marketing company you did not do so to enrich your sponsor but to be successful yourself. You must develop the mindset that you are offering a service that would help your prospect achieve their goals, this will influence the level of confidence you have in communicating the opportunity. Bear in mind and convince yourself that if one prospect doesn’t join you another will. That is one of the secrets to recruiting success. For example, a plumber markets his business and if you call him to book an appointment he knows if you don’t want his services someone else does and this is true. You need to develop that mindset. If you did not believe you were offering an opportunity to someone else then you are most probably with the wrong opportunity for you. Get out now.
If you are looking at taking the plunge into network marketing or have recently started, I hope you have gained some insight into how you can overcome the weakness you may have in personal selling. You do not need to run the risk of alienating friends and family to succeed in this industry. Be patient and choose the right opportunity for you. Develop the mindset that empowers you to believe you are trying to help yourself and others and ensure you take the necessary action to back your claims in terms of offering coaching, mentoring and support.
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Wednesday, October 7, 2009
Monday, September 21, 2009
MARKETING GUIDELINES FOR NETWORK MARKETING BUSINESS
Here are some marketing guidelines, which are especially useful to new starters in network marketing business online. New online marketers must ensure their marketing efforts are targeted and effective to be successful in the industry. This comes with effective budgetary planning and control and the use of marketing management information to direct marketing efforts.
Budget effectively
• Plan your budget over a period of say six months
• Depending on your funds available set your lead generation targets based on your budget and not the other way round initially
• In the first few months, plough back as close to 100% of your profits as possible – remember you are building a business
• As your business grows and you start to make excellent profits, reverse the strategy – now you can tailor your marketing budget based on the number of leads you wish to generate
Measure marketing efforts
• Identify the different marketing strategies you have adopted, e.g. pay-per-click (PPC), videos, social networking sites
• Measure conversion rates from leads to team member
• New starters should stay away from PPC initially as much as possible due to the high costs involved – unless you have a high budget, e.g. $1k a month or more
Increase your conversions
• By trying different marketing strategies, the aim is to choose the most effective ones over a given period
• For example, if PPC generates the most leads for you, as your marketing budget grows and you become successful you may want to focus entirely on PPC
• By measuring marketing efforts you also know which of these strategies results in high conversions – you will need to focus your marketing on this too. You will need to look at this in conjunction with number of leads as well. For example if PPC leads is 200 per month with 10% conversion, which article marketing is 4 leads a month with 25% conversion, PPC is more attractive, especially to someone with a decent marketing budget as the number of team members gained are 20 and 1 respectively.
As a new starter the key is to cut your coat according to your size. If you have a large marketing budget, it would help your business grow quicker. Even with little or no marketing budget, you can succeed in the industry with a lot of effort and a targeted marketing strategy. The key however is, whether the budget is large or small, it should be properly managed and not used recklessly. Use business profits, as much as possible to plough back into the marketing budget.
Budget effectively
• Plan your budget over a period of say six months
• Depending on your funds available set your lead generation targets based on your budget and not the other way round initially
• In the first few months, plough back as close to 100% of your profits as possible – remember you are building a business
• As your business grows and you start to make excellent profits, reverse the strategy – now you can tailor your marketing budget based on the number of leads you wish to generate
Measure marketing efforts
• Identify the different marketing strategies you have adopted, e.g. pay-per-click (PPC), videos, social networking sites
• Measure conversion rates from leads to team member
• New starters should stay away from PPC initially as much as possible due to the high costs involved – unless you have a high budget, e.g. $1k a month or more
Increase your conversions
• By trying different marketing strategies, the aim is to choose the most effective ones over a given period
• For example, if PPC generates the most leads for you, as your marketing budget grows and you become successful you may want to focus entirely on PPC
• By measuring marketing efforts you also know which of these strategies results in high conversions – you will need to focus your marketing on this too. You will need to look at this in conjunction with number of leads as well. For example if PPC leads is 200 per month with 10% conversion, which article marketing is 4 leads a month with 25% conversion, PPC is more attractive, especially to someone with a decent marketing budget as the number of team members gained are 20 and 1 respectively.
As a new starter the key is to cut your coat according to your size. If you have a large marketing budget, it would help your business grow quicker. Even with little or no marketing budget, you can succeed in the industry with a lot of effort and a targeted marketing strategy. The key however is, whether the budget is large or small, it should be properly managed and not used recklessly. Use business profits, as much as possible to plough back into the marketing budget.
Wednesday, September 9, 2009
HOW TO BECOME A WEB 2.0 LEADER
Web 2.0 is a recent World Wide Web buzz term that refers to the next or second generation web. There has been growing debate on whether Web 2.0 relates to new Internet technology or whether it is to do with changing behaviour patterns of Internet users. The argument seems to be settling on the latter insinuating that Internet users with little or no technical expertise can create their websites, publish their materials and interact in other ways including the uploading of videos and the sharing of photos and other information among other things.
Increasingly, being a successful leader in online marketing means understanding and mastering Web 2.0 and effectively implementing relevant strategies to gain and maintain competitive advantage. Consequently, the marketing environment has changed over the Internet as savvy entrepreneurs look to online lead generation in favour of traditional multi-level marketing methods of cold calling and utilizing warm markets.
The use of social networking is on the increase with leaders utilising Facebook, MySpace and Twitter to name a few to build their online presence with a view of marketing through these media. Apparently, Facebook has similar traffic to Google presently, so comes as no surprise that entrepreneurs are exploiting the opportunities presented as a result. Social networking is no longer the confines of teenagers willing to massage their egos publishing their status updates or current activities.
The use of videos to promote products is also on the increase with YouTube a particular favourite at the moment. Internet marketers focus on the lifestyle benefits on these videos, aiming to entice prospects to join their programs on the back of their successes. The videos range from a successful leader lounging on the beach somewhere to spending time at home with the family while most people are at work, while his automated system is making money for him in the background.
Web 2.0 leaders who love to write focus on article marketing and blogs, where they post on various topics, directly or indirectly related to their opportunity. The aim here is to develop a loyal following over a period of time that may become customers or recommend their products or services to others when trust has been established. Various sites publish these articles for free including Amazines, EzineArticles and GoArticles. The two most popular blog sites are Blogger and Wordpress.
The key to their success is not just confined to Web 2.0 leaders implementing these lead generation strategies for their own benefit. They teach their team members to do the same thereby leveraging their efforts. As they and their team members attract prospects to their business the potential upfront and residual income increases. More importantly, these leads are targeted which implies that conversion rate to actual customers or team members is most likely to be higher than traditional MLM methods of cold calling and warm market, as these people may not have the remotest interest in the business opportunity.
Web 2.0 leaders currently have competitive advantage in terms of lead generation over the traditional MLM leaders as their strategy is based on effective targeting. By utilising social networking, video marketing, article marketing and blogging, and teaching their downline to do the same, they are giving their businesses every change to grow and meet their objectives.
Increasingly, being a successful leader in online marketing means understanding and mastering Web 2.0 and effectively implementing relevant strategies to gain and maintain competitive advantage. Consequently, the marketing environment has changed over the Internet as savvy entrepreneurs look to online lead generation in favour of traditional multi-level marketing methods of cold calling and utilizing warm markets.
The use of social networking is on the increase with leaders utilising Facebook, MySpace and Twitter to name a few to build their online presence with a view of marketing through these media. Apparently, Facebook has similar traffic to Google presently, so comes as no surprise that entrepreneurs are exploiting the opportunities presented as a result. Social networking is no longer the confines of teenagers willing to massage their egos publishing their status updates or current activities.
The use of videos to promote products is also on the increase with YouTube a particular favourite at the moment. Internet marketers focus on the lifestyle benefits on these videos, aiming to entice prospects to join their programs on the back of their successes. The videos range from a successful leader lounging on the beach somewhere to spending time at home with the family while most people are at work, while his automated system is making money for him in the background.
Web 2.0 leaders who love to write focus on article marketing and blogs, where they post on various topics, directly or indirectly related to their opportunity. The aim here is to develop a loyal following over a period of time that may become customers or recommend their products or services to others when trust has been established. Various sites publish these articles for free including Amazines, EzineArticles and GoArticles. The two most popular blog sites are Blogger and Wordpress.
The key to their success is not just confined to Web 2.0 leaders implementing these lead generation strategies for their own benefit. They teach their team members to do the same thereby leveraging their efforts. As they and their team members attract prospects to their business the potential upfront and residual income increases. More importantly, these leads are targeted which implies that conversion rate to actual customers or team members is most likely to be higher than traditional MLM methods of cold calling and warm market, as these people may not have the remotest interest in the business opportunity.
Web 2.0 leaders currently have competitive advantage in terms of lead generation over the traditional MLM leaders as their strategy is based on effective targeting. By utilising social networking, video marketing, article marketing and blogging, and teaching their downline to do the same, they are giving their businesses every change to grow and meet their objectives.
Tuesday, July 28, 2009
HOW TO IDENTIFY YOUR LEARNING STYLE FOR BETTER RESULTS IN INTERNET MARKETING
One of the most popular models of learning styles is the VAK model which stands for Visual, Auditory and Kinesthetic. It is important for Internet entrepreneurs to be aware of their learning styles as this would help them tailor their training and development accordingly. Let’s look at each in turn:
• Visual – an individual learns best by sight, e.g. watching demos, videos and pictures; and reading books and articles
• Auditory – an individual learns best by sound, e.g. listening to audio tapes and conference calls and participating in conference calls
• Kinesthetic – an individual learns best by physical activities, e.g. touching, feeling, rehearsing scripts
It is important to note at this point that an individual may have a strong preference for one learning style or a combination of learning styles. Increasingly, online marketing businesses offer various training options to assist their entrepreneurs, e.g. conference calls, articles, webinars and videos. By knowing her preferred learning style, an entrepreneur could then decide which training methods to prioritise. She does not need to do all training as it would be a waste of time.
Here’s a simple method to determine your learning style. Below is a list of questions with three possible answers to each question. Choose the answer which closely resembles you for each question. All A answers are visual, B, auditory and C kinaesthetic. At the end add up the scores. The highest score is your preferred learning style. If the scores are similar or the same it indicates that you have a near perfect mix of learning styles and you may wish to use all training methods. If you have one clear winner that’s your preferred learning style and so on.
1. My favourite way of teaching someone something new is to:
a. Write them a step by step guide
b. Teach them orally
c. Show them how it’s done
2. My best way of learning a new skill is by:
a. Watching a demonstration
b. Seeking clarification of what I am required to do
c. Practising or rehearsing the skill until it is perfect
3. The easiest way I can remember something is by:
a. Making notes
b. Reciting
c. Practising or rehearsing
4. My favourite revision technique is:
a. Making revision notes
b. Recording my notes and playing them over and over
c. Doing mock exams
5. My favourite pastimes include:
a. Watching television
b. Talking on the phone
c. Cleaning the house or playing sports
6. I concentrate best by:
a. Focusing on objects
b. Talking through issues
c. Pacing up and down
This is just a simple technique. There are more advanced techniques. One example, is to rate each answer by order of preference instead of just picking the favourite one. Either way, it is important for the entrepreneur to identify his learning style as this will ensure he picks the right training methods to drive his business forward.
• Visual – an individual learns best by sight, e.g. watching demos, videos and pictures; and reading books and articles
• Auditory – an individual learns best by sound, e.g. listening to audio tapes and conference calls and participating in conference calls
• Kinesthetic – an individual learns best by physical activities, e.g. touching, feeling, rehearsing scripts
It is important to note at this point that an individual may have a strong preference for one learning style or a combination of learning styles. Increasingly, online marketing businesses offer various training options to assist their entrepreneurs, e.g. conference calls, articles, webinars and videos. By knowing her preferred learning style, an entrepreneur could then decide which training methods to prioritise. She does not need to do all training as it would be a waste of time.
Here’s a simple method to determine your learning style. Below is a list of questions with three possible answers to each question. Choose the answer which closely resembles you for each question. All A answers are visual, B, auditory and C kinaesthetic. At the end add up the scores. The highest score is your preferred learning style. If the scores are similar or the same it indicates that you have a near perfect mix of learning styles and you may wish to use all training methods. If you have one clear winner that’s your preferred learning style and so on.
1. My favourite way of teaching someone something new is to:
a. Write them a step by step guide
b. Teach them orally
c. Show them how it’s done
2. My best way of learning a new skill is by:
a. Watching a demonstration
b. Seeking clarification of what I am required to do
c. Practising or rehearsing the skill until it is perfect
3. The easiest way I can remember something is by:
a. Making notes
b. Reciting
c. Practising or rehearsing
4. My favourite revision technique is:
a. Making revision notes
b. Recording my notes and playing them over and over
c. Doing mock exams
5. My favourite pastimes include:
a. Watching television
b. Talking on the phone
c. Cleaning the house or playing sports
6. I concentrate best by:
a. Focusing on objects
b. Talking through issues
c. Pacing up and down
This is just a simple technique. There are more advanced techniques. One example, is to rate each answer by order of preference instead of just picking the favourite one. Either way, it is important for the entrepreneur to identify his learning style as this will ensure he picks the right training methods to drive his business forward.
Sunday, July 12, 2009
ONLINE MARKETING LIFESTYLE - AARON AND SOPHIA RASHKIN
This is the first in a series of articles about the lifestyle enjoyed by successful online marketing entrepreneurs. These articles are aimed at inspiring potential and new internet marketers by showing how ordinary people are achieving success and living the lives of their dreams through hard work, focus, commitment and personal development.
Aaron and Sophia Rashkin, a husband and wife team, have seen and done it all in online marketing. They have recruited over 1000 people from cold and warm markets and built lots of successful teams over their combined 15 year career in the industry using traditional multi-level marketing (MLM) methods.
They have now moved from the traditional methods as they had run out of family members to recruit, and increasingly prospects are reacting more negatively to being cold called. They have ditched the home parties and the high level of attrition in their business for Carbon Copy Pro, which is considered one of the best and fastest growing online marketing systems today.
In explaining the difference between the traditional and the Carbon Copy Pro ways, Aaron says, “Join any traditional network marketing company and they will teach you how to make your list, pitch your family and friends, cold call leads, host home parties and attend hotel events. This is called prospecting”. The former health and nutritional professional continues, “When you join Carbon Copy Pro, you will learn how to position yourself on the Internet, in front of a tremendous audience of online entrepreneurs or soon to be entrepreneurs, who are already looking for what you have to offer. This is not called prospecting, but marketing – big difference.
It has not been smooth sailing for the Rashkins. Before joining Carbon Copy Pro in 2008, they spent 5 years with a popular MLM company. They did everything to be successful including hosting parties, even when Sophia was pregnant with their second son. Having kept their own side of the bargain and recruited a large team, they were very disappointed and discouraged to realise they only made $4k a month.
Consequently, they took the decision to join Carbon Copy Pro, a decision that judging by their results, has been nothing short of inspired. In only their second month with the company marketing its business in a box, BiB and promoting financial and wealth management products, the Rashkins made nearly $6k. That was little compared to subsequent months, notably approximately $12k, $40k, $60k and $80k in the 4th, 5th, 6th and 8th months respectively.
The Rashkins are now living the life of their dreams. In early 2009, the top producing entrepreneurs announced their attendance at the Wealth Masters International – the company which owns the financial and wealth management products that they market – Private Wealth Group Conference at the fabulous Paradisus Palma Real resort in the breathtaking Dominican Republic. There, they will mingle with some of the most successful people in the industry like Jay Kubassek and Aaron Parkinson, co-founders of Carbon Copy Pro and learn the secrets to wealth creation and protection that is not readily accessible to the general public. They will be in an environment where they will work hard and play hard too.
Most importantly, their two boys and their nanny will be in tow. As Aaron points out, “what we love about working with Carbon Copy Pro is that even making this type of income, we are able to take a lot of time off and spend it with our two boys”. Recently, the couple have been to The Bahamas, Lake Tahoe, Hawaii, Cancun, Mexican Riviera and Thailand to name a few. What’s more, they never miss a school event or field trip as they have the time to do it. Their time is not traded for dollars either. They have lots of it to spend on their needs and desires and those of their kids. “We have trips planned to New York, Las Vegas and wherever else we want to go in between, thanks to Carbon Copy Pro”, Aaron said.
The Rashkins believe anyone can be successful in the online marketing industry as long as they have the desire, are willing to learn new skills and work as hard as possible and more so with Carbon Copy Pro as the automated system backing them up. Final word goes to Sophia, “if you are looking for a major life change, have a huge desire to succeed, are coachable and teachable and willing to put forth the effort, we would consider you for our winning team.” These are not empty words either. The couple have been known to turn down applicants who they do not believe have what it takes to be successful in the industry.
Carbon Copy Pro’s mission is to create 100 millionaires by 2012. If the Rashkin’s progress is anything to go by, then the company should only be looking for 99 people now.
To see the business Aaron and Sophia have been building, click here
Aaron and Sophia Rashkin, a husband and wife team, have seen and done it all in online marketing. They have recruited over 1000 people from cold and warm markets and built lots of successful teams over their combined 15 year career in the industry using traditional multi-level marketing (MLM) methods.
They have now moved from the traditional methods as they had run out of family members to recruit, and increasingly prospects are reacting more negatively to being cold called. They have ditched the home parties and the high level of attrition in their business for Carbon Copy Pro, which is considered one of the best and fastest growing online marketing systems today.
In explaining the difference between the traditional and the Carbon Copy Pro ways, Aaron says, “Join any traditional network marketing company and they will teach you how to make your list, pitch your family and friends, cold call leads, host home parties and attend hotel events. This is called prospecting”. The former health and nutritional professional continues, “When you join Carbon Copy Pro, you will learn how to position yourself on the Internet, in front of a tremendous audience of online entrepreneurs or soon to be entrepreneurs, who are already looking for what you have to offer. This is not called prospecting, but marketing – big difference.
It has not been smooth sailing for the Rashkins. Before joining Carbon Copy Pro in 2008, they spent 5 years with a popular MLM company. They did everything to be successful including hosting parties, even when Sophia was pregnant with their second son. Having kept their own side of the bargain and recruited a large team, they were very disappointed and discouraged to realise they only made $4k a month.
Consequently, they took the decision to join Carbon Copy Pro, a decision that judging by their results, has been nothing short of inspired. In only their second month with the company marketing its business in a box, BiB and promoting financial and wealth management products, the Rashkins made nearly $6k. That was little compared to subsequent months, notably approximately $12k, $40k, $60k and $80k in the 4th, 5th, 6th and 8th months respectively.
The Rashkins are now living the life of their dreams. In early 2009, the top producing entrepreneurs announced their attendance at the Wealth Masters International – the company which owns the financial and wealth management products that they market – Private Wealth Group Conference at the fabulous Paradisus Palma Real resort in the breathtaking Dominican Republic. There, they will mingle with some of the most successful people in the industry like Jay Kubassek and Aaron Parkinson, co-founders of Carbon Copy Pro and learn the secrets to wealth creation and protection that is not readily accessible to the general public. They will be in an environment where they will work hard and play hard too.
Most importantly, their two boys and their nanny will be in tow. As Aaron points out, “what we love about working with Carbon Copy Pro is that even making this type of income, we are able to take a lot of time off and spend it with our two boys”. Recently, the couple have been to The Bahamas, Lake Tahoe, Hawaii, Cancun, Mexican Riviera and Thailand to name a few. What’s more, they never miss a school event or field trip as they have the time to do it. Their time is not traded for dollars either. They have lots of it to spend on their needs and desires and those of their kids. “We have trips planned to New York, Las Vegas and wherever else we want to go in between, thanks to Carbon Copy Pro”, Aaron said.
The Rashkins believe anyone can be successful in the online marketing industry as long as they have the desire, are willing to learn new skills and work as hard as possible and more so with Carbon Copy Pro as the automated system backing them up. Final word goes to Sophia, “if you are looking for a major life change, have a huge desire to succeed, are coachable and teachable and willing to put forth the effort, we would consider you for our winning team.” These are not empty words either. The couple have been known to turn down applicants who they do not believe have what it takes to be successful in the industry.
Carbon Copy Pro’s mission is to create 100 millionaires by 2012. If the Rashkin’s progress is anything to go by, then the company should only be looking for 99 people now.
To see the business Aaron and Sophia have been building, click here
Monday, July 6, 2009
THE INTERNET ENTREPRENEUR MUST AVOID JUDGMENTAL PEOPLE
I find it difficult to appreciate judgmental people both as a man and as an internet entrepreneur. Do you not find them the most hypocritical of people?
Growing up, I learnt that when I point a finger at someone, the other three are pointed towards me. Even the thumb is pointing in my direction. That left an indelible impression on my psyche because now when I witness someone criticising, gossiping or judging another person, I mentally see the fingers and think, “I wonder what is there to criticise and gossip about you”.
No one is perfect. One of the top attributes of a human being is our ability to make mistakes and an even better attribute is to learn from our mistakes. When a woman cheats on her husband, for example, that does not make her a whore in my eyes. I would not stop talking to her or treat her any different as a result. If she chooses to learn from it with or without getting caught, good luck to her. If she doesn’t, I will not treat her differently, end of story.
When we judge people, we almost always use limited information. If we were privy to all the information, our judgment might change. This is why it is not advisable to waste time passing judgment in the first place. It is less complicated accepting people the way they are. If they do something that truly shocks me, I process the information within and come to the conclusion that we are human and capable of anything.
A friend of mine has recently started as an internet marketing entrepreneur and he is finding the going tough. I hope he succeeds because I admire his determination and his courage. When he spoke to his friends about starting his business, they ridiculed him and placed bets that if he started he would fail.
Bizarrely, they judged him before he even started. That he had the courage to get out of his comfort zone and ignore his peers already demonstrates that he is a man who has what it takes to succeed. In fact, my friend has pasted pictures of his friends in his home office that serves as motivation for his success.
Do you know what his friends do for a living? Two are unemployed and one works in a bar. Not that I am judging them. My message to judgmental people is judge not, unless you judge yourself first.
For those who listen to what others say as a guide as to how they live their lives, all I’ll say is I hope the person you are listening to has a track record of success. If not, I suspect that the person you are listening to is one who does not have the courage to change his undesirable situation and instead spends his life away discouraging others to step out and make their dreams come true. Not that I am one to judge.
Growing up, I learnt that when I point a finger at someone, the other three are pointed towards me. Even the thumb is pointing in my direction. That left an indelible impression on my psyche because now when I witness someone criticising, gossiping or judging another person, I mentally see the fingers and think, “I wonder what is there to criticise and gossip about you”.
No one is perfect. One of the top attributes of a human being is our ability to make mistakes and an even better attribute is to learn from our mistakes. When a woman cheats on her husband, for example, that does not make her a whore in my eyes. I would not stop talking to her or treat her any different as a result. If she chooses to learn from it with or without getting caught, good luck to her. If she doesn’t, I will not treat her differently, end of story.
When we judge people, we almost always use limited information. If we were privy to all the information, our judgment might change. This is why it is not advisable to waste time passing judgment in the first place. It is less complicated accepting people the way they are. If they do something that truly shocks me, I process the information within and come to the conclusion that we are human and capable of anything.
A friend of mine has recently started as an internet marketing entrepreneur and he is finding the going tough. I hope he succeeds because I admire his determination and his courage. When he spoke to his friends about starting his business, they ridiculed him and placed bets that if he started he would fail.
Bizarrely, they judged him before he even started. That he had the courage to get out of his comfort zone and ignore his peers already demonstrates that he is a man who has what it takes to succeed. In fact, my friend has pasted pictures of his friends in his home office that serves as motivation for his success.
Do you know what his friends do for a living? Two are unemployed and one works in a bar. Not that I am judging them. My message to judgmental people is judge not, unless you judge yourself first.
For those who listen to what others say as a guide as to how they live their lives, all I’ll say is I hope the person you are listening to has a track record of success. If not, I suspect that the person you are listening to is one who does not have the courage to change his undesirable situation and instead spends his life away discouraging others to step out and make their dreams come true. Not that I am one to judge.
Sunday, July 5, 2009
UNDERSTANDING THE POWER OF KEYWORDS IN ONLINE MARKETING
Understanding the value of keywords in online marketing and taking the relevant actions is the key to making significant profits in the industry. Understanding the power of keywords means picking the right keywords, leveraging them effectively and continuously reviewing their conversion rates.
Google is not an automatic money making machine on its own. The power of Google is in the keywords, not on Google itself. The reason that keywords are so important is simple. Keywords represent a custom built service for the Internet searcher. They ask the search engine for information on specific words and the information is returned to them. Hence the reason why the premium is attached to keywords.
The success of the online marketer is therefore linked to how well she leverages her keywords. She needs to plan them very carefully and do a lot of research. Picking effective keywords takes skill and patience. Acquiring the skill helps the online marketer remain calm under pressure.
To pick the right keywords, the online marketer must constantly watch for traffic and searches for the relevant words. If she is pursuing a cost per click advertising strategy, she must also ensure she is not paying over the odds to the point where the keywords are not delivering sufficient value to her business. To gain an indication of the value of the keywords, seek competitor information on what they are spending on the keywords.
It is also very important to note that loyalty to keywords based on an online marketer’s hunch is suicidal to her business. Over 90% of keywords lose money in cost per click advertising; therefore it is very important that the online marketer has management information on conversion rates for her keywords. She should quickly identify the ones that her making her money and ditch the rest as quickly as possible. This should be an ongoing review process as keywords do run their course. The online marketer should aim to spend the bulk of her advertising budget on around the best 5% of her keywords. This is how she can consistently make money.
Keywords and not Google is the key to making money in an online marketing business. Understanding the power of keyword leverage, being consistent and unsentimental in the use of keywords and picking the right ones are the keys to success in the industry.
Google is not an automatic money making machine on its own. The power of Google is in the keywords, not on Google itself. The reason that keywords are so important is simple. Keywords represent a custom built service for the Internet searcher. They ask the search engine for information on specific words and the information is returned to them. Hence the reason why the premium is attached to keywords.
The success of the online marketer is therefore linked to how well she leverages her keywords. She needs to plan them very carefully and do a lot of research. Picking effective keywords takes skill and patience. Acquiring the skill helps the online marketer remain calm under pressure.
To pick the right keywords, the online marketer must constantly watch for traffic and searches for the relevant words. If she is pursuing a cost per click advertising strategy, she must also ensure she is not paying over the odds to the point where the keywords are not delivering sufficient value to her business. To gain an indication of the value of the keywords, seek competitor information on what they are spending on the keywords.
It is also very important to note that loyalty to keywords based on an online marketer’s hunch is suicidal to her business. Over 90% of keywords lose money in cost per click advertising; therefore it is very important that the online marketer has management information on conversion rates for her keywords. She should quickly identify the ones that her making her money and ditch the rest as quickly as possible. This should be an ongoing review process as keywords do run their course. The online marketer should aim to spend the bulk of her advertising budget on around the best 5% of her keywords. This is how she can consistently make money.
Keywords and not Google is the key to making money in an online marketing business. Understanding the power of keyword leverage, being consistent and unsentimental in the use of keywords and picking the right ones are the keys to success in the industry.
Thursday, July 2, 2009
CREATING YOUR OWN REALITY IN INTERNET BUSINESS
There are a lot of claims and counter claims relating to the perception of internet marketing. Some people claim the majority of these business opportunities are scams and should be avoided in favour of brick and mortar businesses, while others believe the high six figure incomes are easily achievable. The truth lies somewhere in between. However, that truth is not the same for everyone and depends on our versions of reality.
My reality is that high incomes are achievable but not easily. It requires me to be patient, persistent and consistent in order to achieve my goals. I am conditioned to believe that there will be frustrating times when it feels like my business is not going anywhere and that I must not quit at the first sign of a setback. In my world, I believe failure in internet marketing is mainly due to the internet entrepreneur not doing whatever it takes to be successful. My reality has also ensured I am confident of achieving anything I set my mind to.
We all have our realities. If there are six billion people in the world, there must be six billion different realities. Some may be similar but no two will ever be the same. For the people in poor developing nations for example, their reality is a life of constant struggle, where they may believe education is a privilege and not a right. In Western nations, the reverse is more likely true.
The beauty about realities is that it is not fixed. We could opt to change our realities at any moment. This involves challenging our beliefs and gradually changing them. To be successful in internet marketing, the buck must stop with you. If you believe you are fine but it is just the system, your sponsor or your team members that are causing you problems, you are bound to fail. Develop a mindset of always taking responsibility. If you believe your sponsor is not offering you enough support for example, instead of blaming him, consider how you could change the state of affairs. Do you need to contact him more regularly instead? Are you following the system or are you just doing your own thing? If your team members are dropping out of your business like flies, consider whether you are recruiting the right calibre of people in the first place. Are you offering them enough support?
One of the main realities that is important for the success of your business is believing you are a successful entrepreneur. If you do not believe this, then pack up and go home. Your reality reflects the way you see yourself inside. If you believe you are successful, your actions will be those of a successful person meaning you will spend more time with successful people, you will undergo self development training, and you will persevere until you get the breakthrough and so on.
The people that claim the six figure income are easily achievable in internet marketing and go on to achieve it are those who have probably done it before or who are supremely confident in their abilities. Those who believe internet marketing claims are scams are most probably those who are conditioned to believe that internet marketers are offering get-rich-quick schemes. They are not. Internet marketing requires a lot of hard work but unlike the brick and mortar business and traditional employment, the rewards could be high for relatively low investment of time and money, if you apply yourself correctly.
My reality is that high incomes are achievable but not easily. It requires me to be patient, persistent and consistent in order to achieve my goals. I am conditioned to believe that there will be frustrating times when it feels like my business is not going anywhere and that I must not quit at the first sign of a setback. In my world, I believe failure in internet marketing is mainly due to the internet entrepreneur not doing whatever it takes to be successful. My reality has also ensured I am confident of achieving anything I set my mind to.
We all have our realities. If there are six billion people in the world, there must be six billion different realities. Some may be similar but no two will ever be the same. For the people in poor developing nations for example, their reality is a life of constant struggle, where they may believe education is a privilege and not a right. In Western nations, the reverse is more likely true.
The beauty about realities is that it is not fixed. We could opt to change our realities at any moment. This involves challenging our beliefs and gradually changing them. To be successful in internet marketing, the buck must stop with you. If you believe you are fine but it is just the system, your sponsor or your team members that are causing you problems, you are bound to fail. Develop a mindset of always taking responsibility. If you believe your sponsor is not offering you enough support for example, instead of blaming him, consider how you could change the state of affairs. Do you need to contact him more regularly instead? Are you following the system or are you just doing your own thing? If your team members are dropping out of your business like flies, consider whether you are recruiting the right calibre of people in the first place. Are you offering them enough support?
One of the main realities that is important for the success of your business is believing you are a successful entrepreneur. If you do not believe this, then pack up and go home. Your reality reflects the way you see yourself inside. If you believe you are successful, your actions will be those of a successful person meaning you will spend more time with successful people, you will undergo self development training, and you will persevere until you get the breakthrough and so on.
The people that claim the six figure income are easily achievable in internet marketing and go on to achieve it are those who have probably done it before or who are supremely confident in their abilities. Those who believe internet marketing claims are scams are most probably those who are conditioned to believe that internet marketers are offering get-rich-quick schemes. They are not. Internet marketing requires a lot of hard work but unlike the brick and mortar business and traditional employment, the rewards could be high for relatively low investment of time and money, if you apply yourself correctly.
Wednesday, July 1, 2009
3 REASONS WHY IT IS IMPORTANT TO CARRY OUT KEYWORD RESEARCH BEFORE WRITING CONTENT
Many people make the mistake of writing content before adding their keywords. Not only is this time consuming, it also affects the quality of the content, which may appear disjointed. Here are 3 top reasons why it is better to do the keyword research before creating content.
Keywords help you structure the article better
Armed with your keywords for any given article you are in a better position to structure your article for maximum effect. You will know the keyword density required and this will help your decision on whether to just use your keywords or variations of them, so they are not obvious. You will be able to more effectively place the keywords at strategic points in your article. You article will appear more natural and free flowing if the keywords are produced with the rest of the content.
Confidence that people are interested in your subject matter
There is a marked difference between the quality of content of the confident writer as opposed to one lacking confidence. With keyword research, you will have a better idea of the most popular keywords as you would have noted their usage and ranked them accordingly. You will be writing free from the pressure of wondering whether your article would reach your targeted audience and enough of them to grow your business for that matter. Believe it or not, that would influence how you come across in your writing. Knowing your article will be read by many people helps you come across confidently and this in turn would ensure you gain a loyal following before long.
Keywords help you create content quickly
Effective keyword research means drawing up a list of keywords in your business, checking the popularity of each and ranking them accordingly. You can then match these keywords against a list of issues or problems faced by people in the business that needs to be addressed.
For example, if you are an online marketer and your chosen keyword is online marketing, you may identify an issue that a lot of people are scared to start a business because of their fear of failure. This could give rise to the article idea, Conquering Your Fear of Failure in Online marketing. You will also need to draw up the list of issues or problems before writing the content.
In online marketing, as a guide, aim for around 50 keywords at any point in time and develop a list of issues around areas like prospecting, training, start-up capital, marketing budget, warm lists, residual income and so on. By matching the keywords and the issues together, you should be equipped with many article ideas. You will also have lots of options which should help you choose articles you feel ready to write about at any given time, which also contributes to the quality of the work you produce.
It is essential that effective keyword research is carried out before you write your articles. This will enhance the quality of the work you produce and increase the probability that your content is read by your targeted audience. You will also be in a position of not worrying about running out of ideas.
Keywords help you structure the article better
Armed with your keywords for any given article you are in a better position to structure your article for maximum effect. You will know the keyword density required and this will help your decision on whether to just use your keywords or variations of them, so they are not obvious. You will be able to more effectively place the keywords at strategic points in your article. You article will appear more natural and free flowing if the keywords are produced with the rest of the content.
Confidence that people are interested in your subject matter
There is a marked difference between the quality of content of the confident writer as opposed to one lacking confidence. With keyword research, you will have a better idea of the most popular keywords as you would have noted their usage and ranked them accordingly. You will be writing free from the pressure of wondering whether your article would reach your targeted audience and enough of them to grow your business for that matter. Believe it or not, that would influence how you come across in your writing. Knowing your article will be read by many people helps you come across confidently and this in turn would ensure you gain a loyal following before long.
Keywords help you create content quickly
Effective keyword research means drawing up a list of keywords in your business, checking the popularity of each and ranking them accordingly. You can then match these keywords against a list of issues or problems faced by people in the business that needs to be addressed.
For example, if you are an online marketer and your chosen keyword is online marketing, you may identify an issue that a lot of people are scared to start a business because of their fear of failure. This could give rise to the article idea, Conquering Your Fear of Failure in Online marketing. You will also need to draw up the list of issues or problems before writing the content.
In online marketing, as a guide, aim for around 50 keywords at any point in time and develop a list of issues around areas like prospecting, training, start-up capital, marketing budget, warm lists, residual income and so on. By matching the keywords and the issues together, you should be equipped with many article ideas. You will also have lots of options which should help you choose articles you feel ready to write about at any given time, which also contributes to the quality of the work you produce.
It is essential that effective keyword research is carried out before you write your articles. This will enhance the quality of the work you produce and increase the probability that your content is read by your targeted audience. You will also be in a position of not worrying about running out of ideas.
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