4 THINGS TO REMEMBER WHEN WRITING A KEYWORD RICH ONLINE PRESS RELEASE

One of the great things about online press releases is they can be accessible to new readers over long periods of time. This is great because this can lead to a good flow of traffic to your website or blog who could be converted to paying customers or team members. It is therefore important to write keyword rich press releases which increase the chances of them being found by your target audience.

Below are four important things to remember when writing your online press release.

1. Your press release should be announcing a specific event. It is not a ‘how to’ announcement – you could do articles for these. Press releases are ideal to announce the launch of a new book, product, website or blog. An example of a press release is ‘John Smith launches Advertising Enterprises’.

2. Your press release must be brief and to the point. More importantly, ensure it contains one primary keyword which must be including in both the title and the body of the release. Ensure that you don’t overdo including the keywords in the body as it comes across as tacky and unprofessional – 3 or 4 times is fine. The keyword could be your name, the name of your business or one that relates to the industry you are operating in. Do keyword research and choose the one that has the highest number of searches.

3. Try to use quotes in your press releases, preferably 2 or 3 per release. The quotes should be from the person you are interviewing. If the release is about your business, provide quotes from yourself as if you were being interviewed by someone else. For example, if you are John Doe, one of the quotes could be: John Doe was quoted as saying “I am delighted to announce the launch of my new business…”

4. Once you have completed your press release you need to find distribution sites and distribute the press release to as many as possible. Some good sites are Free-Press-Release, Webwire and 24-7 Press Release. Some of these are free distribution sites.

A press release is a very effective way to drive traffic to your site. It is important however, that you understand that for the full benefits to be gained they must be keyword rich but at the same time not littered with keywords. It should be written as though by someone else if you are promoting your business and to maximise exposure, you must distribute to as many sites as possible.

UNDERSTANDING THE POWER OF KEYWORDS IN ONLINE MARKETING

Understanding the value of keywords in online marketing and taking the relevant actions is the key to making significant profits in the industry. Understanding the power of keywords means picking the right keywords, leveraging them effectively and continuously reviewing their conversion rates.

Google is not an automatic money making machine on its own. The power of Google is in the keywords, not on Google itself. The reason that keywords are so important is simple. Keywords represent a custom built service for the Internet searcher. They ask the search engine for information on specific words and the information is returned to them. Hence the reason why the premium is attached to keywords.

The success of the online marketer is therefore linked to how well she leverages her keywords. She needs to plan them very carefully and do a lot of research. Picking effective keywords takes skill and patience. Acquiring the skill helps the online marketer remain calm under pressure.

To pick the right keywords, the online marketer must constantly watch for traffic and searches for the relevant words. If she is pursuing a cost per click advertising strategy, she must also ensure she is not paying over the odds to the point where the keywords are not delivering sufficient value to her business. To gain an indication of the value of the keywords, seek competitor information on what they are spending on the keywords.

It is also very important to note that loyalty to keywords based on an online marketer’s hunch is suicidal to her business. Over 90% of keywords lose money in cost per click advertising; therefore it is very important that the online marketer has management information on conversion rates for her keywords. She should quickly identify the ones that her making her money and ditch the rest as quickly as possible. This should be an ongoing review process as keywords do run their course. The online marketer should aim to spend the bulk of her advertising budget on around the best 5% of her keywords. This is how she can consistently make money.

Keywords and not Google is the key to making money in an online marketing business. Understanding the power of keyword leverage, being consistent and unsentimental in the use of keywords and picking the right ones are the keys to success in the industry.

3 REASONS WHY IT IS IMPORTANT TO CARRY OUT KEYWORD RESEARCH BEFORE WRITING CONTENT

Many people make the mistake of writing content before adding their keywords. Not only is this time consuming, it also affects the quality of the content, which may appear disjointed. Here are 3 top reasons why it is better to do the keyword research before creating content.

Keywords help you structure the article better

Armed with your keywords for any given article you are in a better position to structure your article for maximum effect. You will know the keyword density required and this will help your decision on whether to just use your keywords or variations of them, so they are not obvious. You will be able to more effectively place the keywords at strategic points in your article. You article will appear more natural and free flowing if the keywords are produced with the rest of the content.

Confidence that people are interested in your subject matter

There is a marked difference between the quality of content of the confident writer as opposed to one lacking confidence. With keyword research, you will have a better idea of the most popular keywords as you would have noted their usage and ranked them accordingly. You will be writing free from the pressure of wondering whether your article would reach your targeted audience and enough of them to grow your business for that matter. Believe it or not, that would influence how you come across in your writing. Knowing your article will be read by many people helps you come across confidently and this in turn would ensure you gain a loyal following before long.

Keywords help you create content quickly

Effective keyword research means drawing up a list of keywords in your business, checking the popularity of each and ranking them accordingly. You can then match these keywords against a list of issues or problems faced by people in the business that needs to be addressed.

For example, if you are an online marketer and your chosen keyword is online marketing, you may identify an issue that a lot of people are scared to start a business because of their fear of failure. This could give rise to the article idea, Conquering Your Fear of Failure in Online marketing. You will also need to draw up the list of issues or problems before writing the content.

In online marketing, as a guide, aim for around 50 keywords at any point in time and develop a list of issues around areas like prospecting, training, start-up capital, marketing budget, warm lists, residual income and so on. By matching the keywords and the issues together, you should be equipped with many article ideas. You will also have lots of options which should help you choose articles you feel ready to write about at any given time, which also contributes to the quality of the work you produce.

It is essential that effective keyword research is carried out before you write your articles. This will enhance the quality of the work you produce and increase the probability that your content is read by your targeted audience. You will also be in a position of not worrying about running out of ideas.