One of the great things about online press releases is they can be accessible to new readers over long periods of time. This is great because this can lead to a good flow of traffic to your website or blog who could be converted to paying customers or team members. It is therefore important to write keyword rich press releases which increase the chances of them being found by your target audience.
Below are four important things to remember when writing your online press release.
1. Your press release should be announcing a specific event. It is not a ‘how to’ announcement – you could do articles for these. Press releases are ideal to announce the launch of a new book, product, website or blog. An example of a press release is ‘John Smith launches Advertising Enterprises’.
2. Your press release must be brief and to the point. More importantly, ensure it contains one primary keyword which must be including in both the title and the body of the release. Ensure that you don’t overdo including the keywords in the body as it comes across as tacky and unprofessional – 3 or 4 times is fine. The keyword could be your name, the name of your business or one that relates to the industry you are operating in. Do keyword research and choose the one that has the highest number of searches.
3. Try to use quotes in your press releases, preferably 2 or 3 per release. The quotes should be from the person you are interviewing. If the release is about your business, provide quotes from yourself as if you were being interviewed by someone else. For example, if you are John Doe, one of the quotes could be: John Doe was quoted as saying “I am delighted to announce the launch of my new business…”
4. Once you have completed your press release you need to find distribution sites and distribute the press release to as many as possible. Some good sites are Free-Press-Release, Webwire and 24-7 Press Release. Some of these are free distribution sites.
A press release is a very effective way to drive traffic to your site. It is important however, that you understand that for the full benefits to be gained they must be keyword rich but at the same time not littered with keywords. It should be written as though by someone else if you are promoting your business and to maximise exposure, you must distribute to as many sites as possible.